
UCOL Computer Graphic design graduate Charlie McKay has achieved another top national award.
Charlie, who is Art Director of Metro magazine, was named Best Magazine Designer at this month’s Qantas Media Awards.
Judge Matt Martell said: “As I looked at Charlie McKay’s pages, I kept reminding myself that I was looking at design, not reading stories. His intelligent use of colour, typography, illustration and photography draws readers in, entices them to read, read, read. His work stands out through his breadth of styles, depth of understanding of the subject matter and a confidence and competence absent in most other entries.”
After graduating from the Whanganui School of Design with his Bachelor of Computer Graphic Design, Charlie moved to Wellington, and worked free-lance before becoming Art Director of Metro, an urban magazine of music, fashion, food and art with a reputation for inventiveness and award-winning journalism.
Charlie added to that reputation when he was named Supreme Winner, Designer of the Year as well as the Designer of the Year, Current Affairs at the prestigious 2008 MPA (Magazine Publishers Association) Awards.
As Art Director of Metro he is in charge of all the visuals, commissioning the right illustrators and photographers for the specific task. He works closely with writers to create cohesive, interesting articles through design layout and typography. If he doesn’t do the photography himself, he directs and styles the photo shoots for covers, fashion layouts and billboards. But he says for every hour on the shoot there are about three in front of the computer designing.
He says these are the skills he learned at the Whanganui School of Design. He puts his success down to the school’s focus not only on technical ability but also on creative thinking, history and theory.